In Section 1 of this course you will cover these topics:
Introduction to new product development.
New product strategies.
Proactive new product development process.
In Section 2 of this course you will cover these topics:
Market definition and entry strategy.
Idea generation.
An overview of the design process.
In Section 3 of this exam you will be evaluated on below listed topics:
Customer measurement - a review.
Perceptual mapping: identification of strategic benefits.
Customer needs and perceptual mapping: methods and procedures.
In Section 4 of this course you will cover these topics:
Strategic product positioning and customer preferences.
Benefit segmentation and product positioning.
Estimating sales potential: -what-if- analyses.
In Section 5 of this course you will cover these topics:
Designing for quality.
Integrated design: case examples.
Advertising and product testing.
Pretest market forecasting.
Test marketing.
Launching the product.
Managing through life cycle.
Organizing for innovation.
Customizing the new-product development process.
New-product development revisited.
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RUNS's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
