Advertising and Integrated Marketing Communications
Topics Covered in This Course:
In Section 1 of this course you will cover these topics:
Integrated marketing communications
Corporate image and brand management
Buyer behaviors
In Section 2 of this course you will cover these topics:
Promotions opportunity analysis
Advertising management
Advertising design: theoretical frameworks and types of appeals
In Section 3 of this exam you will be evaluated on below listed topics:
Advertising design: message strategies and executional frameworks
Advertising media selection
Trade promotions
In Section 4 of this course you will cover these topics:
Consumer promotions
Personal selling, database marketing, and customer relationship management
Public relations, sponsorship programs, and regulations
In Section 5 of this course you will cover these topics:
Internet marketing
Imc for small businesses and entrepreneurial ventures
Evaluating an integrated marketing program
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RUNS's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
